The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Naming the invisible by Digital Birth Registration
Agency: Ogilvy Pakistan / Islamabad
Client: Telenor Pakistan Category: Sustainable Development Goals
Up The Vote
Agency: R/GA California / San Francisco
Client: Reddit Category: Billboards & Transit / Series
Project Guideline
Agency: Google Creative Lab
Client: Google Category: Experimental / Internal Projects / R&D
The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon Category: Agency-Initiated & Originated Projects
Search Black-owned
Agency: Google Brand Studio / San Francisco
Client: Google Category: Social Impact
Google Black-Owned Friday
Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client: Google Category: Community Building
Snake
Agency: Droga5 / London + Biscuit Filmworks / London
Client: Setapp Category: Online Films & Video / Long Form - Single
The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon Category: Brand Partnerships
Don't Get Sidetracked. Get Setapp.
Agency: Droga5 / London + Biscuit Filmworks / London
Client: Setapp Category: Online Films & Video / Long Form - Series
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon Category: Gaming / Branded Games
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon Category: Events & Experiential
Fantastic Voyage
Agency: 72andSunny / Los Angeles + Partizan + Work Editorial + Mathematic
Client: Adobe Photoshop Category: Visual Effects / Single
Look To Speak
Agency: Google Creative Lab
Client: Google Category: Innovation & Transformation / Innovation in Mobile
Superb Owl
Agency: R/GA California / San Francisco
Client: Reddit Category: Creative Effectiveness / Consumer / Brand
Search Black-owned
Agency: Google Brand Studio / San Francisco
Client: Google Category: Agency-Initiated & Originated Projects
Google Black-Owned Friday
Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client: Google Category: Visual & Audio Craft / Music
Superb Owl
Agency: R/GA California / San Francisco
Client: Reddit Category: Innovation & Transformation / Innovation in Direct Marketing
Search Black-owned
Agency: Google Brand Studio / San Francisco
Client: Google Category: Digital Product
The 2030 Calculator
Agency: FARM / Stockholm
Client: Doconomy Category: Innovation & Transformation / Innovation in Design
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon Category: Experiential / Immersive Digital Spaces
Naming the invisible by Digital Birth Registration
Agency: Ogilvy Pakistan / Islamabad
Client: Telenor Pakistan Category: Craft / Use of Technology
#NotDone
Agency: Verizon Creative Marketing / New York + Verizon / New York + Linkedin / New York + The Mill / New York
Client: Verizon Category: Social Post / Series
Infinite Bad Guy
Agency: Google Creative Lab
Client: Google Category: Online-only Video / Interactive Video
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon Category: Innovation & Transformation / Innovation in Lockdown
The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon Category: Craft / Use of Technology
The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon Category: Innovation & Transformation / Innovation in Lockdown
Squarespace
Agency: Squarespace
Client: Squarespace Category: Agency-Initiated & Originated Projects
We Create
Agency: Facebook company / New York + The Creative Collective NYC / New York + Shoot To Kill NYC
Client: Instagram Category: Social Impact
Google Black-Owned Friday
Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client: Google Category: Active Engagement / Call to Action
Naming the invisible by Digital Birth Registration
Agency: Ogilvy Pakistan / Islamabad
Client: Telenor Pakistan Category: Applications
TMALL NEW CULTURE-#NOT UNCOMMON
Agency: Heaven&Hell / Shanghai
Client: TMALL Category: Craft / Typography
Dating Twitter Advice Bureau
Agency: Flying Object / London + Hey Big Man / London
Client: Twitter UK Category: Out of Home / Series
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon Category: Innovation & Transformation / Innovation in Lockdown
#NotDone
Agency: Verizon Creative Marketing / New York + Verizon / New York + Linkedin / New York + The Mill / New York
Client: Verizon Category: Content Series
True Calling
Agency: Verizon Creative Marketing / New York + Verizon / New York + Uppercut Edit / New York + Tool of NA / New York
Client: Verizon Category: Content Series
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon Category: Community Building
Family Diary
Agency: BBDO Group Germany GmbH + AlmapBBDO / Sao Paulo + ANORAK Film GmbH
Client: WhatsApp Inc. Category: Use of Licensed Music
Adobe Creativity Tour
Agency: Adobe + Live Nation
Client: Adobe Category: Innovation & Transformation / Innovation in Lockdown
Launch It
Agency: Squarespace + Q Department + Whitehouse Post + RESET
Client: Squarespace Category: Online-only Video / Single
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon Category: Innovation & Transformation / Innovation in Lockdown
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon Category: Gaming / Branded Games
Up The Vote
Agency: R/GA California / San Francisco
Client: Reddit Category: Out of Home / Billboards & Transit
Award:
2021 Sustainable Development Goals Pencil SDG Pencil
Agency:
Ogilvy Pakistan / Islamabad
Client:
Telenor Pakistan
Title:
Naming the invisible by Digital Birth Registration
Category:
Sustainable Development Goals
Annual ID:
OS_SD21_002D
Award:
2021 Out of Home Gold Pencil
Agency:
R/GA California / San Francisco
Client:
Reddit
Title:
Up The Vote
Category:
Billboards & Transit / Series
Annual ID:
OS_OH21_003G
Award:
2021 IP & Products Gold Pencil
Agency:
Google Creative Lab
Client:
Google
Title:
Project Guideline
Category:
Experimental / Internal Projects / R&D
Annual ID:
OS_IP21_010G
Award:
2021 Mobile Gold Pencil
Agency:
Google Creative Lab
Client:
Google
Title:
Look To Speak
Category:
Utility
Annual ID:
OS_MO21_004G
Award:
2021 Public Relations Gold Pencil
Agency:
R/GA California / San Francisco
Client:
Reddit
Title:
Superb Owl
Category:
Brand Voice
Annual ID:
OS_PR21_011G
Award:
2021 In-House Gold Pencil
Agency:
Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client:
Verizon
Title:
The MET Unframed
Category:
Agency-Initiated & Originated Projects
Annual ID:
OS_IH21_004G
Award:
2021 In-House Gold Pencil
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Search Black-owned
Category:
Social Impact
Annual ID:
OS_IH21_008G
Award:
2021 Public Relations Silver Pencil
Agency:
BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client:
Google
Title:
Google Black-Owned Friday
Category:
Community Building
Annual ID:
OS_PR21_007S
Award:
2021 Film Silver Pencil
Agency:
Droga5 / London + Biscuit Filmworks / London
Client:
Setapp
Title:
Snake
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_019S
Award:
2021 In-House Silver Pencil
Agency:
Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client:
Verizon
Title:
The MET Unframed
Category:
Brand Partnerships
Annual ID:
OS_IH21_012S
Award:
2021 IP & Products Silver Pencil
Agency:
FARM / Stockholm
Client:
Doconomy
Title:
The 2030 Calculator
Category:
Digital Product
Annual ID:
OS_IP21_006S
Award:
2021 Film Silver Pencil
Agency:
Droga5 / London + Biscuit Filmworks / London
Client:
Setapp
Title:
Don't Get Sidetracked. Get Setapp.
Category:
Online Films & Video / Long Form - Series
Annual ID:
OS_FI21_027S
Award:
2021 Interactive & Online Silver Pencil
Agency:
R/GA / New York + Momentum Worldwide / New York
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Gaming / Branded Games
Annual ID:
OS_IN21_018S
Award:
2021 Public Relations Silver Pencil
Agency:
R/GA / New York + Momentum Worldwide / New York
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Events & Experiential
Annual ID:
OS_PR21_004S
Award:
2021 Moving Image Craft Silver Pencil
Agency:
72andSunny / Los Angeles + Partizan + Work Editorial + Mathematic
Client:
Adobe Photoshop
Title:
Fantastic Voyage
Category:
Visual Effects / Single
Annual ID:
OS_MI21_026S
Award:
2021 Mobile Silver Pencil
Agency:
Google Creative Lab
Client:
Google
Title:
Look To Speak
Category:
Innovation & Transformation / Innovation in Mobile
Annual ID:
OS_MO21_012S
Award:
2021 Creative Effectiveness Silver Pencil
Agency:
R/GA California / San Francisco
Client:
Reddit
Title:
Superb Owl
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS_CE21_003S
Award:
2021 In-House Silver Pencil
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Search Black-owned
Category:
Agency-Initiated & Originated Projects
Annual ID:
OS_IH21_003S
Award:
2021 Digital Craft Silver Pencil
Agency:
BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client:
Google
Title:
Google Black-Owned Friday
Category:
Visual & Audio Craft / Music
Annual ID:
OS_DC21_010S
Award:
2021 Direct Marketing Silver Pencil
Agency:
R/GA California / San Francisco
Client:
Reddit
Title:
Superb Owl
Category:
Innovation & Transformation / Innovation in Direct Marketing
Annual ID:
OS_DM21_036S
Award:
2021 Creative Use of Data Bronze Pencil
Agency:
FARM / Stockholm
Client:
Doconomy
Title:
The 2030 Calculator
Category:
Data Visualization
Annual ID:
OS_CU21_003B
Award:
2021 Social Media Bronze Pencil
Agency:
R/GA California / San Francisco
Client:
Reddit
Title:
Up The Vote
Category:
User-Generated Content
Annual ID:
OS_SM21_018B
Award:
2021 IP & Products Bronze Pencil
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Search Black-owned
Category:
Digital Product
Annual ID:
OS_IP21_008B
Award:
2021 Design Bronze Pencil
Agency:
FARM / Stockholm
Client:
Doconomy
Title:
The 2030 Calculator
Category:
Innovation & Transformation / Innovation in Design
Annual ID:
OS_DE21_043B
Award:
2021 Interactive & Online Bronze Pencil
Agency:
R/GA / New York + Momentum Worldwide / New York
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Experiential / Immersive Digital Spaces
Annual ID:
OS_IN21_017B
Award:
2021 Direct Marketing Bronze Pencil
Agency:
Ogilvy Pakistan / Islamabad
Client:
Telenor Pakistan
Title:
Naming the invisible by Digital Birth Registration
Category:
Craft / Use of Technology
Annual ID:
OS_DM21_031B
Award:
2021 Social Media Bronze Pencil
Agency:
Verizon Creative Marketing / New York + Verizon / New York + Linkedin / New York + The Mill / New York
Client:
Verizon
Title:
#NotDone
Category:
Social Post / Series
Annual ID:
OS_SM21_013B
Award:
2021 Interactive & Online Bronze Pencil
Agency:
Google Creative Lab
Client:
Google
Title:
Infinite Bad Guy
Category:
Online-only Video / Interactive Video
Annual ID:
OS_IN21_008B
Award:
2021 Social Media Bronze Pencil
Agency:
R/GA / New York + Momentum Worldwide / New York
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_SM21_041B
Award:
2021 Design Bronze Pencil
Agency:
Mailchimp
Client:
Mailchimp
Title:
Mailchimp 2020 Annual Report
Category:
Craft / Illustration
Annual ID:
OS_DE21_035B
Award:
2021 Branded Entertainment Bronze Pencil
Agency:
Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client:
Verizon
Title:
The MET Unframed
Category:
Craft / Use of Technology
Annual ID:
OS_BE21_024B
Award:
2021 Public Relations Bronze Pencil
Agency:
Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client:
Verizon
Title:
The MET Unframed
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_PR21_034B
Award:
2021 In-House Bronze Pencil
Agency:
Squarespace
Client:
Squarespace
Title:
Squarespace
Category:
Agency-Initiated & Originated Projects
Annual ID:
OS_IH21_005B
Award:
2021 In-House Bronze Pencil
Agency:
Facebook company / New York + The Creative Collective NYC / New York + Shoot To Kill NYC
Client:
Instagram
Title:
We Create
Category:
Social Impact
Annual ID:
OS_IH21_010B
Award:
2021 Social Media Bronze Pencil
Agency:
BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client:
Google
Title:
Google Black-Owned Friday
Category:
Active Engagement / Call to Action
Annual ID:
OS_SM21_025B
Award:
2021 Mobile Bronze Pencil
Agency:
Ogilvy Pakistan / Islamabad
Client:
Telenor Pakistan
Title:
Naming the invisible by Digital Birth Registration
Category:
Applications
Annual ID:
OS_MO21_003B
Award:
2021 Print Merit Award
Agency:
Heaven&Hell / Shanghai
Client:
TMALL
Title:
TMALL NEW CULTURE-#NOT UNCOMMON
Category:
Craft / Typography
Annual ID:
OS_PT21_075M
Award:
2021 Design Merit Award
Agency:
Flying Object / London + Hey Big Man / London
Client:
Twitter UK
Title:
Dating Twitter Advice Bureau
Category:
Out of Home / Series
Annual ID:
OS_DE21_126M
Award:
2021 Direct Marketing Merit Award
Agency:
R/GA / New York + Momentum Worldwide / New York
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DM21_122M
Award:
2021 In-House Merit Award
Agency:
Verizon Creative Marketing / New York + Verizon / New York + Linkedin / New York + The Mill / New York
Client:
Verizon
Title:
#NotDone
Category:
Content Series
Annual ID:
OS_IH21_026M
Award:
2021 In-House Merit Award
Agency:
Verizon Creative Marketing / New York + Verizon / New York + Uppercut Edit / New York + Tool of NA / New York
Client:
Verizon
Title:
True Calling
Category:
Content Series
Annual ID:
OS_IH21_027M
Award:
2021 Public Relations Merit Award
Agency:
R/GA / New York + Momentum Worldwide / New York
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Community Building
Annual ID:
OS_PR21_055M
Award:
2021 Music & Sound Craft Merit Award
Agency:
BBDO Group Germany GmbH + AlmapBBDO / Sao Paulo + ANORAK Film GmbH
Client:
WhatsApp Inc.
Title:
Family Diary
Category:
Use of Licensed Music
Annual ID:
OS_MS21_028M
Award:
2021 Design Merit Award
Agency:
Adobe + Live Nation
Client:
Adobe
Title:
Adobe Creativity Tour
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DE21_187M
Award:
2021 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Facebook / New York
Client:
Facebook
Title:
Survive
Category:
Writing / Single
Annual ID:
OS_MI21_053M
Award:
2021 Interactive & Online Merit Award
Agency:
Squarespace + Q Department + Whitehouse Post + RESET
Client:
Squarespace
Title:
Launch It
Category:
Online-only Video / Single
Annual ID:
OS_IN21_050M
Award:
2021 Design Merit Award
Agency:
Kin / New York
Client:
Mailchimp
Title:
Big Change Starts Small
Category:
Craft / Animation
Annual ID:
OS_DE21_181M
Award:
2021 Branded Entertainment Merit Award
Agency:
R/GA / New York + Momentum Worldwide / New York
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_BE21_091M
Award:
2021 Mobile Merit Award
Agency:
R/GA / New York + Momentum Worldwide / New York
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Gaming / Branded Games
Annual ID:
OS_MO21_025M
Award:
2021 Direct Marketing Merit Award
Agency:
R/GA California / San Francisco
Client:
Reddit
Title:
Up The Vote
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DM21_057M
